There’s a whole lot new at the Detroit Zoological Society!

For more than a century, The Detroit Zoological Society has been creating meaningful connections between people, animals and the natural world. From providing engaging experiences that educate and inspire our community to putting the care and conservation of animals at the heart of everything we do and championing a healthier natural world through sustainability, we have been igniting positive change and focused on fostering connections that have lifelong impacts.

While the commitment to creating these connections remains unchanged, the Zoo is also ever-evolving. As the Zoo prioritizes being a force for positive change in a world where animals and nature are valued, understood and protected by all, we are excited to unveil a new brand identity that celebrates our mission.

Why did we make this change?

When we set out to reimagine our new visual identity more than two years ago, we knew we needed a modern and timeless design that reflects the future of our organization. Our new branding allows us to tell our story in new and exciting ways. The dynamic shapes in our logos and throughout our branding act as a canvas through which we can showcase how the DZS creates meaningful connections every day. It’ll also be a device to highlight our important conservation efforts. Conservation is at the heart of everything we do – it is the beginning and the end. This new visual design allows us to meet audiences near and far.

The logos!