The Detroit Zoological Society does not collect personal information about visitors to our Website unless you choose to provide that information to us. We do not require this information for patrons to obtain access to our site. However, in order to participate in some of the programs offered on the Detroit Zoological Society or a partner website, you may be asked to provide personal information. Occasionally, we may also ask for personal information for our own internal marketing use. We will only collect personal information which you knowingly and voluntarily provide by, for example, sending emails, completing membership forms, or registering for classes, events, or other programs. We may contact you to provide information about our activities, programs, membership, and special events that may interest you. We will use our best efforts to only collect information from individuals over the age of 13. We may share any information you provide to us with our sponsors, partners, and affiliates.
If you have any questions about the Detroit Zoological Society online privacy policies or procedures, please contact the Marketing Director at the following address: Detroit Zoological Society, 8450 W. 10 Mile Road, Royal Oak, MI 48067.
The Detroit Zoological Society will not trade, share or sell a member’s or donor’s personal information with any other individual or organization, nor will the DZS send member or donor mailings on behalf of other organizations. This policy applies to personal information collected online, by mail, in person, and by all other means.
Information Automatically Collected In The Detroit Zoo – Official Mobile App
When you use the App, we automatically collect specific data that are required for the use of the App. This data includes: location, accuracy, and date/time periodically throughout the day (only while at the attraction), each visit to the resort (including date/time first seen and last seen), operating system, operating system version, device name, battery level, battery status (charging or not), Bluetooth status (on or off), mobile network carrier name, currently connected Wi-Fi SSID, location permission status (on or off), IP address, user’s preferred locale, current time zone, app version and build number, app interactions (captured as events fed to Firebase Analytics and Keen IO), and date/time entered/exited geofence region (if you enter an offered geofence region).
This data is automatically sent to us, (1) so that we can make the service and the associated functions available to you; (2) to improve the functions and features of the App and (3) to prevent misuse and to rectify malfunctions and (4) to offer you a personalized guest experience. This data processing is justified on the basis that (1) the processing is required in order to fulfil the requirements of the contract between you as the data subject and us in accordance with Art. 6(1)(b) GDPR for the use of the App, or (2) we have a legitimate interest in guaranteeing the functionality and fault-free operation of the App and being able to offer a service that is in line with the requirements of the market and with the interests of the users and prevails over your rights and interests in the protection of your personal data in accordance with Art. 6(1)(f) GDPR