With more than 1.5 million visitors annually and membership reaching more than 62,000 high-value households, the Detroit Zoo is the largest paid family attraction in Michigan.

Our state-of-the-art animal habitats, exciting new rides and attractions and compelling educational programming attract the area’s most active, most involved and most desirable demographic: families with children.

Our amazing Zoo experiences extend year-round. A partner relationship makes reaching the entire family unit – buyers, users and influencers – extremely cost effective.

To engage our guests, we offer an impressive calendar of exciting special events.

  • In the spring, we offer Bunnyville, our pre-Easter celebration
  • To kick off each summer, we host our annual fundraiser, Sunset at the Zoo. It’s the must-attend party in the Metro Detroit area
  • When fall is in the air, we decorate for our merry-not-scary trick-or-treat extravaganza Zoo Boo.
  • During the holiday season, we light up the Zoo with Wild Lights, featuring more than five million LED lights.

Interested in harnessing the sales and marketing power of the regions’s most beloved family attraction?

The Detroit Zoo can provide valuable experiential branding opportunities and unparalleled interaction with your current and potential customers.

Through a customized partnership, the Zoo will deliver value-creating, consumer-centric solutions designed to help achieve your key business goals. Use our impressive array of custom-tailored, benefit-driven initiatives such as:

  • Member magazine and e-newsletters
  • Sampling
  • Lead-generating exclusive Zoo offers
  • Animal habitat sponsorship


We invite you to learn more about our events or let us develop a cost-effective customized partnership opportunity. Please join current sponsors in supporting our mission of Celebrating and Saving Wildlife and Wild Places.


  • Contact Us: Sponsorships
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  • Contact Us: Entertainment

    Make the Detroit Zoo your next venue.

    We are always looking for singers, bands and other performing artists to enhance our guests’ experiences and make our events extra special. Please contact us to discuss an event that might be right for you.